OCT 1998 - APR 2000 - Art Director Hercules DMB&B |
APR 2000 - MAY 2006 - Art Director TBWA\Hunt Lascaris Joburg |
MAY 2006 - JAN 2007 - Freelance Creative Consultant
JAN 2007 - APR 2014 - Shareholder/ECD at Metropolitan Republic Joburg |
APR 2014 - SEPT 2022 - CCO at TBWA\Hunt Lascaris |
SEPT 2022 - DEC 2023 - CCO Adidas WW at TBWA\Neboko Amsterdam |
JAN 2024 - now - Regional CCO TBWA\Asia and CCO TBWA\Singapore |
JULY 2024 - NOV 2024 - Interim CCO Hilton TBWA\Chiat\Day NYC |
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He joined TBWA\Hunt Lascaris in 2000, where he launched the BMW 6 Series global campaign. He also worked with TBWA\Chiat\Day Los Angeles to launch the Pedigree Worldwide “Dogs Rule/We’re for Dogs” campaign in 2004. In 2007, he played a pivotal role in the starting hot shop Metropolitan Republic. As ECD he helped change the global lexicon forever by leading his team in the 2010 FIFA WORLD CUP “Ayoba” integrated campaign for African telecom provider MTN. He then repositioned the MTN Business across Africa as a leader in the 18 markets they operate in.
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In 2014, he re-joined TBWA\Hunt Lascaris as CCO, with the intention of taking South Africa’s most iconic agency to new heights. He guided the agency to Best Individual Agency in South Africa in 2015 and 2018, 19, 20, 21. In 2020, the agency was also acknowledged as the Cannes Lions – Regional Agency of the Decade Runner–up - Africa & Middle East. Peter sat on the executive committee of the Creative Circle – a leading industry body for advertising creativity in South Africa. He also sat on the Loeries Committee – The leading African and Middle Eastern advertising award show, the Facebook Creative Council for the EMEA Region, and the advisory board for Growth Ten – Richfield and AAA School of Advertising. He was voted as Creative Circle Chairperson from 2018-2020. He used his time to modernise and transform the organisation into what it is today.
In 2022, Peter was redeployed to Amsterdam as the CCO of adidas worldwide at TBWA\Neboko. He successfully led his team to develop and launch adidas’s brand platform ‘You Got This’. Then in 2024, TBWA redeployed Peter to Asia and Singapore to lift the region’s creative product and to nurture and grow their A grade talent. During this time Peter was also deployed to TBWA\Chiat\Day NYC as interim CCO of Hilton North America/Global from Jul-Nov 2024 to steer the brand refresh and push their brand platform ‘for the stay’ into more experiential and innovative places.
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He has accumulated over 500 statues at local and international awards shows, including the Cannes Lions, D&AD, One Show, Clios, Webby’s, Effies and Loeries. His work is also featured in the Cannes Lions Game Changers: The Evolution of Advertising, Fast Company’s world’s most innovative ideas, The Good Report, and multiple times in the Gunn/Warc Report. He also led his team to agency of the year at the 2020 Purpose Awards for EMEA. He has sat as juror or president on various local and international awards juries including the Cannes Lions, One Show, D&AD, Dubai Lynx, Loeries, Effies, AICP and Ciclope Africa. In 2020, the Financial Mail named him as Industry Leader of the Year and in 2020, 2021 & 2022, he was named as Most Admired Creative Leader in South Africa in the annual Agency Leader poll by Marklives.
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In addition to Advertising, Peter has used his creative energy to formulate his own clothing/lifestyle brand, Zero One One and has also dabbled in the movie business as a creative and marketing consultant to local film ‘Stone Cold Jane Austin’ and the DSTV series ‘Ayeye’.
Links to Peter Khoury Articles & PR:
2024:
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2023:
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https://www.marklives.com/article/42581-ads-tunes
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https://www.marklives.com/article/42486-ontheradar-new-hunts-cco
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https://www.bizcommunity.com/Article/196/12/237569.html#
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2022:
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https://www.marklives.com/article/42314-adoftheyear-south-africas-best-ads-of-2022
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https://www.lbbonline.com/news/tbwahunt-lascaris-peter-khoury-joins-the-immortal-awards-jury
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https://www.marklives.com/article/41942-sa-adland-classic-ads-vs-tech-prowess-part-1
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2021:
https://www.marklives.com/article/41709-agencyleaders-2021-most-admired-creative-leader
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https://www.bizcommunity.com/Article/196/12/217535.html
https://www.bizcommunity.com/Article/196/736/216808.html
https://www.bizcommunity.com/Article/196/779/216377.html
https://www.bizcommunity.com/Article/196/736/216147.html
https://themediaonline.co.za/2020/03/transforming-south-africas-creative-industry-for-global-impact/
https://www.lbbonline.com/news/dubai-lynx-announces-president-line-up-for-2021-awards
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https://allafrica.com/stories/202107070750.html
https://www.dandad.org/profiles/jury/13918/experiential-jury/
https://campaignme.com/loeries-committee-announces-its-new-members-for-2021/
https://www.dailymaverick.co.za/opinionista/2021-02-23-ad-creatives-go-on-the-offensive/
https://www.youtube.com/watch?v=t5Rx4Mv9N64
https://tbwa.com/pirates/peter-gabriel-khoury
http://sacreativenetwork.co.za/2020/11/fm-adfocus-agency-of-the-year-triple-eights-time-has-come/
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https://www.arabnews.com/node/1802026/media
2020:
http://www.marklives.com/2020/02/agencyleaders2019-most-admired-creative-leader/
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https://www.loeries.com/loeries2020.aspx?link=awards_judging_digital
https://www.bizcommunity.com/Article/196/614/200890.html
https://sacreativenetwork.co.za/tag/peter-khoury/
2019:
https://www.bizcommunity.com/Article/196/424/185481.html
https://www.bizcommunity.com/Video/196/111/1546.html
https://www.bizcommunity.com/Article/196/736/190192.html
https://www.bizcommunity.com/Article/196/614/195127.html
http://www.marklives.com/radar/overall-2019-creative-circle-rankings-winners-plus-new-chairperson/
http://africa.ciclopefestival.com/portfolio/peter-khoury/
https://www.youtube.com/watch?v=i9DY5Wo-_p8
https://www.oneclub.org/awards/theoneshow/-judge/3043/peter-khoury
2018:
https://www.marklives.com/2018/01/bigq2018-blend-talent-diversity-operational-transparency-to-grow/
https://ididthat.co/darling-films-breaking-ballet-on-pointe-at-cannes-2018/
http://www.marklives.com/radar/five-sa-one-show-2019-judges/
https://www.bizcommunity.com/Article/196/12/174783.html
https://ididthat.co/best-in-film-craft-april-2018/
https://arenaevents.africa/telecommunications-advertising-the-focus-at-adforum/
2017:
https://www.mediaupdate.co.za/marketing/133352/judging-cannes-a-qa-with-peter-gabriel-khoury
https://www.adhugger.net/2017/05/07/cannes-lions-2017-jurors-announced/
https://www.bizcommunity.com/Article/196/12/170660.html
https://www.acnnewswire.com/press-release/english/36325/cannes-lions-2017-jurors-announced
2016:
https://loeriespredictions.wordpress.com/
2015:
https://new.marketingedge.com.ng/tbwahuntlascaris-johannesburg-celebrates-double-loeries-gold-2/
https://www.bizcommunity.com/Article/196/12/127365.html
https://www.biznisafrica.com/tbwahuntlascarisjohannesburg-wins-3-cannes-festival-awards/
https://sacreativenetwork.co.za/2015/07/tbwahuntlascaris-leading-sa-creativity-at-cannes/
2014:
https://www.youtube.com/watch?v=BXaddJDDOoE
https://www.biznisafrica.com/tbwahuntlascarisjohannesburg-appoints-new-chief-creative-officer/
https://www.marklives.com/radar/tbwahuntlascaris-johannesburg-appoints-chief-creative-officer/
2012:
https://adsspot.me/media/prints/braille-menu-wimpy-braille-burger-7bde1c101928
https://www.ladn.eu/rendez-vous/cannes-lions-jurys-presse-affichage-media-et-direct/
https://ifitshipitshere.blogspot.com/2012/01/braille-burger-video-spreads-message.html
https://www.bizcommunity.com/Article/75/40/72756.html
2011:
Peter Khoury Industry Leadership:
2022 Winner - Most Admired Creative Leader in South Africa
2021 Winner - Most Admired Creative Leader in South Africa
2020 Winner - Most Admired Creative Leader in South Africa
2020 Financial Mail Industry Leader of the Year.
2020 Runner up - Most Admired Creative Leader in South Africa
2020-2023 Loeries Committee Member.
2019 - 2021 FaceBook EMEA Creative Council Member
2019 Voted Most Admired Creative Leader in Johannesburg
2018-2020 South Africa Creative Circle Chairperson
2018-2020 Loeries Board member.
2016-2024 TBWA WW Creative Council
2015-2023 South Africa Creative Circle EXCO member
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Peter Khoury Jury Panels:
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Cannes Lions:
2012 - Direct Jury
2017 - Outdoor Jury
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D&AD:
2021 - Experiential Jury
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The One Show:
2019 - Integrated & Experiential Jury
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EFFIES:
2022 - Global Best of the Best Grand Jury
2021 - Global Best of the Best Grand Jury
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Dubai Lynx:
2021 - Jury President / Direct & Outdoor Jury
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The Loeries:
2005, 2009, 2012, 2013, 2015, 2016,
2017, 2018, 2019, 2020, 2021, 2022
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LBB Immortal Awards:
2022 MEA Jury
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Ciclope Africa:
2019
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AICP:
2022
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Kraft Heinz Global ACE Awards Jury 2024
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Cannes Young Lions:
2023 - South Africa
2023 - Finland
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Peter Khoury Advertising Awards
Consolidated list 2001 - 2023:
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Cannes Lions - 74:
11 X Cannes Lion Gold
15 X Cannes Lion Silver
9 X Cannes Lion Bronze
47 X Cannes Lions Shortlists
South Africa's 1st Glass Lion - 2020/21
South Africa's 1st Gold Lion for vernacular - 2019
South Africa's 1st Data Lion - 2018
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2013 Work published in Cannes Lions 60th Anniversary "Game Changers" the evolution of advertising:
Wimpy Braille Burger
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Cannes Lions - Regional Agency of the Decade Runner-up - Africa & Middle East 2010 -2020.
TBWA Hunt Lascaris / (Top 5 for 9 out of the 10 years and 1 in 2019)
D&AD - 29:
2 X Yellow Pencil
2 X Graphite Pencil
18 X Wood Pencil/In-Book
10 X Shortlists
The One Show - 67:
3 X One Show Gold
8 X One Show Silver
13 X One Show Bronze
47 X One Show Merit
Clio - 20:
2 X Clio Gold
1 X Clio Silver
6 X Clio Bronze
11 X Shortlist
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The Webby Awards - 3:
2 x Winners
1 x Nominee
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The Epica Awards:
2 X Silver
1 X Bronze
Little Black Book Immortal Awards:
2023 - 1 X MEA & Global Finalist
2018 - 1 X Commendation
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London International Awards:
1 X Grand
3 X Gold
1 X Silver
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TBWA Disruption Awards:
2018 Disruption Live Winner - Joburg Ballet
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The WARC/Gunn Report:
Creative 100 rankings
2021 - TBWA \ Hunt Lascaris ranked 22th
2021 – Blame No More - top 100 Campaigns (32nd)
2020 - TBWA \ Hunt Lascaris ranked 27th
2020 – Joburg Ballet Breaking Ballet - top 100 Campaigns (80th)
2019 – Joburg Ballet Breaking Ballet - top 100 Campaigns (86th)
2013 – Wimpy Braille Burgers - top 100 Campaigns
2008 – MTN Clap - top 100 Campaigns
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The Purpose Awards:
2021 - Agency of the Year at the Purpose Awards EMEA - TBWA\South Africa
2021 - Brand-led Best Advocacy Campaign - MTN “Wear it for Me” campaign
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New York Festivals - 5:
1 X Grand
3 X Gold
1 X Bronze
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The Effie Awards APAC:
1 X Bronze
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The Effie Awards Singapore:
5 X Silver
1 X Bronze
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The Effie Awards South Africa:
1 X Silver
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The Effie Awards London:
1 X Silver
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The Good Report:
2018 – Goodbye Malaria - top 40 campaigns for good causes
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2018 Adforum Business Creative Report:
Ranked 4th Worldwide in Travel & Tourism category
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The Loerie Awards - 163:
2 X Grand Prix
1 X Public Service Award (Grand Prix for Good)
28 X Gold
26 X Gold Craft
32 X Silver
44 X Bronze
30 X Craft Certificates
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Bookmarks South Africa (Digital show):
2 X Black Pixel ( Digital Agency of the Year 2020, 2024)
1 X Digital Brand of the Year 2024
10 X Gold
13 X Silver
20 X Bronze
Singapore Agency of the Year Awards:
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Gold - Full Service Agency of the Year
TBWA Singapore 2024
Gold - Creative Agency of the Year
TBWA Singapore 2024
Gold - Brand and Design Consultancy of the Year
TBWA Singapore 2024
Gold - Agency-Client Partnership of the Year
TBWA Singapore 2024
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Financial Mail Adfocus 2022:
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Overall Agency of the Year
TBWA South Africa
Group Agency of the Year
TBWA South Africa
Large Agency of the Year
TBWA Hunt Lascaris
Partnership of the Year
TBWA & MTN
Africa Impact Award
TBWA
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Creative Circle South Africa:
Overall Rankings Agency of the Year 2015, 2018, 2019, 2020, 2021
TBWA Hunt Lascaris
Overall Rankings Group of the Year 2018, 2019, 2020, 2021
TBWA SA
Annual Awards Agency of the Year 2015, 2019, 2023
TBWA Hunt Lascaris
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Creative Circle 2023 Annual Awards:
1st Place / Digital / TBWA Hunt Lascaris
Riky Rick Foundation / Stronger
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Creative Circle 2021 Annual Awards:
1st Place / PR & Media / TBWA Hunt Lascaris
Riky Rick Foundation / Stronger
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Creative Circle 2021 Annual Awards:
1st Place / Radio & Audio / TBWA Hunt Lascaris
Nissan / Shwii
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Creative Circle 2019 Annual Awards:
1st Place / Digital / TBWA Hunt Lascaris
Joburg Ballet / In Rehersal for Unbound
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Creative Circle 2019 Annual Awards:
1st Place / PR & Media / TBWA Hunt Lascaris
Hype Magazine / #BlameNoMore
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Creative Circle 2019 Annual Awards:
1st Place / Radio & Audio / TBWA Hunt Lascaris
Town Lodge / The Real Cost of being UmZulu
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Creative Circle 2018 Annual Awards:
1st Place / Design / TBWA Hunt Lascaris
Goodbye Malaria / Beautiful Pathogens
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Creative Circle 2017 Annual Awards:
1st Place / Experiential / TBWA Hunt Lascaris
Student Flights / Babybot
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Creative Circle 2015 Annual Awards:
1st Place / Radio / TBWA Hunt Lascaris
Student Flights / Beer Fest, Music Festival, Beach Party