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ABOUT PETER KHOURY

2000 - 2006 at TBWA\Hunt Lascaris Joburg | 2007 - 2014 - ECD at Metropolitan Republic Joburg |
2014 - 2022 CCO at TBWA\Hunt Lascaris | 2022 - 2024 CCO Adidas Global at TBWA\Neboko Amsterdam |
2024 - now Regional CCO TBWA\Asia and CCO TBWA\Singapore

He joined TBWA\Hunt Lascaris in 2000, where he launched the BMW 6 Series global campaign. He also worked with TBWA\Chiat\Day Los Angeles to launch the Pedigree Worldwide “We’re for Dogs” campaign in 2004. In 2007, he played a pivotal role in the starting hot shop Metropolitan Republic. As ECD he helped change the global lexicon forever by leading his team in the 2010 FIFA WORLD CUP “Ayoba” integrated campaign for African telecom provider MTN. He then repositioned the MTN Business across Africa as a leader in the 18 markets they operate in.

In 2014, he re-joined TBWA\Hunt Lascaris as CCO, with the intention of taking South Africa’s most iconic agency to new heights. He guided the agency to Best Individual Agency in South Africa in 2015 and 2018, 19, 20, 21. In 2020, the agency was also acknowledged as the Cannes Lions – Regional Agency of the Decade Runner–up - Africa & Middle East. Peter sat on the executive committee of the Creative Circle – a leading industry body for advertising creativity in South Africa. He also sat on the Loeries Committee – The leading African and Middle Eastern advertising award show, the Facebook Creative Council for the EMEA Region, and the advisory board for Growth Ten – Richfield and AAA School of Advertising. He was voted as Creative Circle Chairperson from 2018-2020. He used his time to modernise and transform the organisation into what it is today.

 

In 2023, Peter was redeployed to Amsterdam as the CCO of adidas worldwide at TBWA\Neboko. He lead the team on adidas’s 2024 brand refresh. In 2024 TBWA redeployed Peter to Asia and Singapore to lift the region’s creative product and to nuture and grow their A grade talent.

He has accumulated over 500 statues at local and international awards shows, including the Cannes Lions, D&AD, One Show, Clios, Webby’s, Effies and Loeries. His work is also featured in the Cannes Lions Game Changers: The Evolution of Advertising, Fast Company’s world’s most innovative ideas, The Good Report, and multiple times in the Gunn/Warc Report. He also led his team to agency of the year at the 2020 Purpose Awards for EMEA. He has sat as juror or president on various local and international awards juries including the Cannes Lions, One Show, D&AD, Dubai Lynx, Loeries, Effies, AICP and Ciclope Africa. In 2020, the Financial Mail named him as Industry Leader of the Year and in 2020, 2021 & 2022, he was named as Most Admired Creative Leader in South Africa in the annual Agency Leader poll by Marklives.

In addition to Advertising, Peter has used his creative energy to formulate his own clothing/lifestyle brand, Zero One One and has also dabbled in the movie business as a creative and marketing consultant to local film ‘Stone Cold Jane Austin’ and the DSTV series ‘Ayeye’.

Links to Peter Khoury Articles & PR:

 

2024:

https://www.campaignasia.com/article/cannes-contenders-tbwas-handpicked-lion-hearted-crusaders/496540?utm_source=20240611&utm_medium=newsletter&utm_campaign=ca_daily&mc_cid=8cb59cf139&mc_eid=ce0429203a

https://www.lbbonline.com/news/5-minutes-with-peter-khoury?utm_content=279401984&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2814210

https://www.campaignasia.com/article/tbwa-asia-names-peter-khoury-as-regional-chief-creative-officer/493710

2023:

https://next.gcp.lbbonline.com/news/6-projects-from-mea-region-head-to-the-immortal-awards-final-jury

https://www.adweek.com/brand-marketing/in-true-british-style-mcvities-stands-up-to-copycats-in-the-snack-aisle/

https://www.marklives.com/article/42581-ads-tunes

https://www.marklives.com/article/42486-ontheradar-new-hunts-cco

https://www.mediaupdate.co.za/marketing/153698/tbwahunt-lascaris-announces-new-global-chief-creative-officer-at-adidas

 

https://www.bizcommunity.com/Article/196/12/237569.html#

https://www.marklives.com/article/42363-agencyleaders-2022-creative-leader-of-the-year?fbclid=IwAR1N8geWQf5ixxgn1ELj7qij5tbjD2ytm1JmUpCteIg0JEpjZl2Tn3jV7pc&mibextid=Zxz2cZ

2022:

https://www.marklives.com/article/42314-adoftheyear-south-africas-best-ads-of-2022

https://www.lbbonline.com/news/tbwahunt-lascaris-peter-khoury-joins-the-immortal-awards-jury

https://www.marklives.com/article/41942-sa-adland-classic-ads-vs-tech-prowess-part-1

https://www.fastcompany.com/90742818/world-changing-ideas-awards-2022-europe-middle-east-africa-finalists-and-honorable-mentions

https://www.businesslive.co.za/redzone/news-insights/2022-02-10-the-loeries-top-dog-rating/?utm_source=Arena+Holdings&utm_medium=email&utm_campaign=The+Loeries+top+dog+rating+%7C+Should+marketers+be+taking+the+metaverse+seriously%3F+%7C+Out+of+home+in+Africa%3A+what+the+future+holds&utm_term=http%3A%2F%2Fwww.businesslive.co.za%2Fredzone%2Fnews-insights%2F2022-02-10-the-loeries-top-dog-rating%2F

2021:

 

https://www.marklives.com/article/41709-agencyleaders-2021-most-admired-creative-leader

https://www.lbbonline.com/news/tbwahunt-lascaris-hacks-waze-to-create-zulu-language-audio-commands-for-nissan

https://www.businesslive.co.za/redzone/news-insights/2021-08-12-cannes-lions-awards-a-blueprint-for-planning-consumer-behaviour/

https://www.dailymaverick.co.za/article/2021-07-06-advertising-industry-the-south-african-cannes-lions-that-roared/

http://www.capetalk.co.za/articles/421162/wear-it-for-your-mom-tbwa-sa-wins-top-award-for-ads-encouraging-mask-use

 

https://www.bizcommunity.com/Article/196/12/217535.html

 

https://www.bizcommunity.com/Article/196/736/216808.html

 

https://www.businesslive.co.za/redzone/news-insights/2021-06-02-native-tbwahuntlascaris-johannesburg-wins-two-wood-pencils-for-radio-campaign/?fbclid=IwAR0CVT4vHNv7sMFkSZo3DbtTwYgSNMo2RILTORGOa6YqiWs1urGZlBPDtRw

 

https://www.bizcommunity.com/Article/196/779/216377.html

 

https://www.bizcommunity.com/Article/196/736/216147.html

 

https://www.businesslive.co.za/redzone/news-insights/2020-11-26-2020-fm-adfocus-awards-industry-leader-peter-khoury/

 

https://themediaonline.co.za/2020/03/transforming-south-africas-creative-industry-for-global-impact/

 

https://www.lbbonline.com/news/dubai-lynx-announces-president-line-up-for-2021-awards

https://allafrica.com/stories/202107070750.html

 

https://www.dandad.org/profiles/jury/13918/experiential-jury/

 

https://campaignme.com/loeries-committee-announces-its-new-members-for-2021/

 

https://www.dailymaverick.co.za/opinionista/2021-02-23-ad-creatives-go-on-the-offensive/

 

https://www.youtube.com/watch?v=t5Rx4Mv9N64

 

https://tbwa.com/pirates/peter-gabriel-khoury

 

http://sacreativenetwork.co.za/2020/11/fm-adfocus-agency-of-the-year-triple-eights-time-has-come/

https://www.marklives.com/newsletter/agencyleaders-mostadmired-agency-leaders-salary-survey-2021-thu-28-jan#0

https://www.arabnews.com/node/1802026/media

 

2020:

 

http://www.marklives.com/2020/02/agencyleaders2019-most-admired-creative-leader/

https://www.contagious.com/news-and-views/best-brands-agencies-decade-cannes-lions-live-2020-the-winners

https://www.loeries.com/loeries2020.aspx?link=awards_judging_digital

 

https://themediaonline.co.za/2020/11/triple-eight-scores-five-adfocus-awards-taking-agency-of-the-year-title/

 

https://www.bizcommunity.com/Article/196/614/200890.html

 

https://www.2oceansviberadio.com/tbwahunt-lascaris-wins-digital-agency-of-the-year-at-2020-bookmark-awards/

 

https://sacreativenetwork.co.za/tag/peter-khoury/

 

2019:

 

https://www.bizcommunity.com/Article/196/424/185481.html

 

https://www.bizcommunity.com/Video/196/111/1546.html

 

https://www.bizcommunity.com/Article/196/736/190192.html

 

https://www.bizcommunity.com/Article/196/614/195127.html

 

http://www.marklives.com/radar/overall-2019-creative-circle-rankings-winners-plus-new-chairperson/

 

http://africa.ciclopefestival.com/portfolio/peter-khoury/

 

http://amplifier.org.za/2019/07/01/twenty-copywriting-bursaries-to-be-provided-through-new-advertising-industry-initiative/

 

https://www.youtube.com/watch?v=i9DY5Wo-_p8

 

https://www.oneclub.org/awards/theoneshow/-judge/3043/peter-khoury

 

2018:

 

https://www.marklives.com/2018/01/bigq2018-blend-talent-diversity-operational-transparency-to-grow/

 

http://www.capetalk.co.za/articles/309059/sa-creatives-leave-their-mark-at-the-cannes-international-creativity-festival

 

https://ididthat.co/darling-films-breaking-ballet-on-pointe-at-cannes-2018/

 

http://www.marklives.com/radar/five-sa-one-show-2019-judges/

 

https://www.bizcommunity.com/Article/196/12/174783.html

 

https://ididthat.co/best-in-film-craft-april-2018/

 

https://arenaevents.africa/telecommunications-advertising-the-focus-at-adforum/

 

2017:

 

https://www.mediaupdate.co.za/marketing/133352/judging-cannes-a-qa-with-peter-gabriel-khoury

 

https://www.adhugger.net/2017/05/07/cannes-lions-2017-jurors-announced/

 

https://www.bizcommunity.com/Article/196/12/170660.html

 

https://www.acnnewswire.com/press-release/english/36325/cannes-lions-2017-jurors-announced

 

2016:

 

https://loeriespredictions.wordpress.com/

 

https://www.mediaupdate.co.za/marketing/104704/tbwahunt-lascaris-shines-at-creative-circles-annual-awards

 

2015:

 

https://new.marketingedge.com.ng/tbwahuntlascaris-johannesburg-celebrates-double-loeries-gold-2/

 

https://www.bizcommunity.com/Article/196/12/127365.html

 

https://www.mediaupdate.co.za/marketing/80145/tbwahuntlascaris-johannesburg-celebrates-double-loeries-gold

 

https://www.biznisafrica.com/tbwahuntlascarisjohannesburg-wins-3-cannes-festival-awards/

 

https://sacreativenetwork.co.za/2015/07/tbwahuntlascaris-leading-sa-creativity-at-cannes/

 

2014:

 

https://www.youtube.com/watch?v=BXaddJDDOoE

 

https://www.biznisafrica.com/tbwahuntlascarisjohannesburg-appoints-new-chief-creative-officer/

 

https://www.marklives.com/radar/tbwahuntlascaris-johannesburg-appoints-chief-creative-officer/

 

2012:

 

https://adsspot.me/media/prints/braille-menu-wimpy-braille-burger-7bde1c101928

 

https://www.ladn.eu/rendez-vous/cannes-lions-jurys-presse-affichage-media-et-direct/

 

https://ifitshipitshere.blogspot.com/2012/01/braille-burger-video-spreads-message.html

 

https://www.bizcommunity.com/Article/75/40/72756.html

 

2011:

 

https://www.bestadsontv.com/ad/23662/Wimpy-Mug-Collector

Peter Khoury Industry Leadership:

 

2022 Winner - Most Admired Creative Leader in South Africa

2021 Winner - Most Admired Creative Leader in South Africa

2020 Winner - Most Admired Creative Leader in South Africa

2020 Financial Mail Industry Leader of the Year.

2020 Runner up - Most Admired Creative Leader in South Africa

2020-2023  Loeries Committee Member.

2019 - 2021 FaceBook EMEA Creative Council Member

2019 Voted Most Admired Creative Leader in Johannesburg

2018-2020 South Africa Creative Circle Chairperson

2018-2020 Loeries Board member.

2016-2024 TBWA WW Creative Council

2015-2023 South Africa Creative Circle EXCO member

Peter Khoury Jury Panels:

Cannes Lions:

2012 - Direct Jury

2017 - Outdoor Jury

D&AD:

2021 - Experiential Jury

The One Show:

2019 - Integrated & Experiential Jury

EFFIES:

2022 - Global Best of the Best Grand Jury

2021 - Global Best of the Best Grand Jury

Dubai Lynx:

2021 - Jury President / Direct & Outdoor Jury

The Loeries:

2005, 2009, 2012, 2013, 2015, 2016,
2017, 2018, 2019, 2020, 2021, 2022

LBB Immortal Awards:

2022 MEA Jury

Ciclope Africa:

2019

AICP:

2022

Kraft Heinz Global ACE Awards Jury 2024

Cannes Young Lions:

2023 - South Africa

2023 - Finland

Peter Khoury Advertising Awards

Consolidated list 2001 - 2023:

Cannes Lions - 74:

10 X Cannes Lion Gold 

15 X Cannes Lion Silver 

7 X Cannes Lion Bronze

43 X Cannes Lions Shortlists     

South Africa's 1st Glass Lion - 2020/21

South Africa's 1st Gold Lion for vernacular - 2019

South Africa's 1st Data Lion - 2018

2013 Work published in Cannes Lions 60th Anniversary "Game Changers" the evolution of advertising:

Wimpy Braille Burger

Cannes Lions - Regional Agency of the Decade Runner-up - Africa & Middle East 2010 -2020.
TBWA Hunt Lascaris / (Top 5 for 9 out of the 10 years and 1 in 2019)

 

D&AD - 29:

2 X Yellow Pencil 

2 X Graphite Pencil

18 X Wood Pencil/In-Book

10 X Shortlists

 

The One Show - 67:

3 X One Show Gold

8 X One Show Silver

13 X One Show Bronze

47 X One Show Merit

 

Clio - 20:

2 X Clio Gold

1 X Clio Silver

6 X Clio Bronze

11 X Shortlist

The Webby Awards - 3:

2 x Winners

1 x Nominee

The Epica Awards:

2 X Silver

1 X Bronze

 

Little Black Book Immortal Awards:

2023 - 1 X MEA & Global Finalist

2018 - 1 X Commendation 

TBWA Disruption Awards:

2018 Disruption Live Winner - Joburg Ballet

The WARC/Gunn Report:

Creative 100 rankings

2021 - TBWA \ Hunt Lascaris ranked 22th 

2021 – Blame No More - top 100 Campaigns (32nd)

2020 - TBWA \ Hunt Lascaris ranked 27th 

2020 – Joburg Ballet Breaking Ballet - top 100 Campaigns (80th)

2019 – Joburg Ballet Breaking Ballet - top 100 Campaigns (86th)

2013 – Wimpy Braille Burgers - top 100 Campaigns

2008 – MTN Clap - top 100 Campaigns

The Purpose Awards:

2021 - Agency of the Year at the Purpose Awards EMEA - TBWA\South Africa

2021 - Brand-led Best Advocacy Campaign - MTN “Wear it for Me” campaign

The Effie Awards South Africa:

1 X Silver

The Good Report:

2018 – Goodbye Malaria - top 40 campaigns for good causes

2018 Adforum Business Creative Report:

Ranked 4th Worldwide in Travel & Tourism category

The Loerie Awards - 163:

2 X Grand Prix

1 X Public Service Award (Grand Prix for Good)

28 X Gold

26 X Gold Craft

32 X Silver

44 X Bronze

30 X Craft Certificates

Bookmarks South Africa (Digital show):

1 X Black Pixel ( Digital Agency of the Year)

5 X Gold

11 X Silver

18 X Bronze

 

Singapore Agency of the Year Awards:

Gold - Full Service Agency of the Year

TBWA Singapore 2024

Gold - Creative Agency of the Year

TBWA Singapore 2024

Gold - Brand and Design Consultancy of the Year

TBWA Singapore 2024

Gold - Agency-Client Partnership of the Year

TBWA Singapore 2024

Financial Mail Adfocus 2022:

Overall Agency of the Year

TBWA South Africa

Group Agency of the Year

TBWA South Africa

Large Agency of the Year

TBWA Hunt Lascaris

Partnership of the Year

TBWA & MTN

Africa Impact Award

TBWA

Creative Circle South Africa:

Overall Rankings Agency of the Year 2015, 2018, 2019, 2020, 2021

TBWA Hunt Lascaris 

 

Overall Rankings Group of the Year 2018, 2019, 2020, 2021

TBWA SA

 

Annual Awards Agency of the Year 2015, 2019, 2023

TBWA Hunt Lascaris 

Creative Circle 2023 Annual Awards: 

1st Place / Digital / TBWA Hunt Lascaris

Riky Rick Foundation / Stronger

Creative Circle 2021 Annual Awards: 

1st Place / PR & Media / TBWA Hunt Lascaris

Riky Rick Foundation / Stronger

Creative Circle 2021 Annual Awards: 

1st Place / Radio & Audio / TBWA Hunt Lascaris

Nissan / Shwii

Creative Circle 2019 Annual Awards: 

1st Place / Digital / TBWA Hunt Lascaris

Joburg Ballet / In Rehersal for Unbound

Creative Circle 2019 Annual Awards: 

1st Place / PR & Media / TBWA Hunt Lascaris

Hype Magazine / #BlameNoMore

Creative Circle 2019 Annual Awards: 

1st Place / Radio & Audio / TBWA Hunt Lascaris

Town Lodge / The Real Cost of being UmZulu

Creative Circle 2018 Annual Awards: 

1st Place / Design / TBWA Hunt Lascaris

Goodbye Malaria / Beautiful Pathogens

Creative Circle 2017 Annual Awards: 

1st Place / Experiential / TBWA Hunt Lascaris

Student Flights / Babybot

Creative Circle 2015 Annual Awards: 

1st Place / Radio / TBWA Hunt Lascaris

Student Flights / Beer Fest, Music Festival, Beach Party

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