OCT 1998 - APR 2000 - Art Director Hercules DMB&B |
APR 2000 - MAY 2006 - Art Director TBWA\Hunt Lascaris Joburg |
MAY 2006 - JAN 2007 - Freelance Creative Consultant
JAN 2007 - APR 2014 - Shareholder/ECD at Metropolitan Republic Joburg |
APR 2014 - SEPT 2022 - CCO at TBWA\Hunt Lascaris |
SEPT 2022 - DEC 2023 - CCO Adidas WW at TBWA\Neboko Amsterdam |
JAN 2024 - now - Regional CCO TBWA\Asia and CCO TBWA\Singapore |
JULY 2024 - NOV 2024 - Interim CCO Hilton TBWA\Chiat\Day NYC |
APR 2026 - now - Regional CCO OA (OMNICOM ADVERTISING) Asia and CCO TBWA\Singapore
Peter is currently the regional CCO of OA (OMNICOM ADVERTISING) Asia & CCO of TBWA\Singapore.
Peter joined TBWA\Hunt Lascaris in 2000, launching the global campaign for the BMW 6 Series. In 2004, he worked with TBWA\Chiat\Day Los Angeles to create the Pedigree Worldwide “Dogs Rule/We’re for Dogs” campaign. By 2007, Peter was instrumental in founding Metropolitan Republic, whereas ECD, he led the 2010 FIFA World Cup “Ayoba” campaign for MTN, helping reposition MTN Business across 18 African markets.
In 2014, he re-joined TBWA\Hunt Lascaris as CCO, with the intention of taking South Africa’s most iconic agency to new heights. Under his leadership, the agency was named South Africa’s Best Individual Agency in 2015, and from 2018 to 2021. In 2020, it was the Cannes Lions Regional Agency of the Decade Runner-up for Africa & the Middle East. Peter sat on the executive committee of the Creative Circle, a leading industry body for advertising creativity in South Africa. He also sat on the Loeries Committee, the leading African and Middle Eastern advertising award show, the Facebook EMEA Creative Council, and the advisory board for Growth Ten – Richfield and AAA School of Advertising. He was voted Creative Circle Chairperson from 2018-2020, where he modernized the organization.
In 2022, Peter was appointed CCO of adidas worldwide at TBWA\Neboko in Amsterdam, where he successfully launched their new brand platform ‘You Got This.’ In 2024, he was redeployed to TBWA\Asia and Singapore to enhance the region’s creative output and nurture talent. That same year, he served as interim CCO of Hilton North America/Global at TBWA\Chiat\Day NYC, leading the brand’s refresh with the ‘For the Stay’ platform. In 2025, Peter led TBWA\Asia to the No 1 ranked regional creative agency in APAC in the Campaign Asia rankings and led his Singapore team to deliver The Most Watched Instagram Reel of all time across the world (2.4 billion) for Hilton Hotels x Deepika Padukone. In 2026, Peter was appointed CCO of OA (Omnicom Advertising) Asia to curate and facilitate creative excellence across all key Asian Markets
Peter has won over 500 awards, including the Cannes Lions, D&AD, One Show, Clios, Webby’s, Effies and Loeries. His work is featured in the Cannes Lions Game Changers: The Evolution of Advertising, Fast Company’s world’s most innovative ideas, The Good Report, and multiple times in the Gunn/Warc Report. He led his team to Agency of the Year at the 2020 Purpose Awards for EMEA and has served on numerous juries, including the Cannes Lions, One Show, D&AD, Dubai Lynx, Loeries, Effies, AICP and Ciclope Africa. He was named Industry Leader of the Year by Financial Mail in 2020 and recognised as South Africa’s Most Admired Creative Leader from 2020-2022 by Marklives.
Beyond Advertising, Peter launched clothing/lifestyle brand, Zero One One and has also dabbled in the movie business as a creative and marketing consultant to local film ‘Stone Cold Jane Austin’ and the DSTV series ‘Ayeye’.
Links to Peter Khoury Articles & PR:
2026:
https://www.brandinginasia.com/omnicom-advertising-asia-forms-regional-leadership-team/
https://www.marketing-interactive.com/omnicom-advertising-asia-unveils-regional-leadership-team
2025:
https://lbbonline.com/news/tbwahakuhodo-celebrates-grand-prix-with-8-wins-at-spikes-asia-2025
2024:
https://www.creativereview.co.uk/adidas-olympics-ad-you-got-this/
2023:
https://www.marklives.com/article/42581-ads-tunes
https://www.marklives.com/article/42486-ontheradar-new-hunts-cco
https://www.bizcommunity.com/Article/196/12/237569.html#
2022:
https://www.marklives.com/article/42314-adoftheyear-south-africas-best-ads-of-2022
https://www.lbbonline.com/news/tbwahunt-lascaris-peter-khoury-joins-the-immortal-awards-jury
https://www.marklives.com/article/41942-sa-adland-classic-ads-vs-tech-prowess-part-1
2021:
https://www.marklives.com/article/41709-agencyleaders-2021-most-admired-creative-leader
https://www.bizcommunity.com/Article/196/12/217535.html
https://www.bizcommunity.com/Article/196/736/216808.html
https://www.bizcommunity.com/Article/196/779/216377.html
https://www.bizcommunity.com/Article/196/736/216147.html
https://themediaonline.co.za/2020/03/transforming-south-africas-creative-industry-for-global-impact/
https://www.lbbonline.com/news/dubai-lynx-announces-president-line-up-for-2021-awards
https://allafrica.com/stories/202107070750.html
https://www.dandad.org/profiles/jury/13918/experiential-jury/
https://campaignme.com/loeries-committee-announces-its-new-members-for-2021/
https://www.dailymaverick.co.za/opinionista/2021-02-23-ad-creatives-go-on-the-offensive/
https://www.youtube.com/watch?v=t5Rx4Mv9N64
https://tbwa.com/pirates/peter-gabriel-khoury
http://sacreativenetwork.co.za/2020/11/fm-adfocus-agency-of-the-year-triple-eights-time-has-come/
https://www.arabnews.com/node/1802026/media
2020:
http://www.marklives.com/2020/02/agencyleaders2019-most-admired-creative-leader/
https://www.loeries.com/loeries2020.aspx?link=awards_judging_digital
https://www.bizcommunity.com/Article/196/614/200890.html
https://sacreativenetwork.co.za/tag/peter-khoury/
2019:
https://www.bizcommunity.com/Article/196/424/185481.html
https://www.bizcommunity.com/Video/196/111/1546.html
https://www.bizcommunity.com/Article/196/736/190192.html
https://www.bizcommunity.com/Article/196/614/195127.html
http://www.marklives.com/radar/overall-2019-creative-circle-rankings-winners-plus-new-chairperson/
http://africa.ciclopefestival.com/portfolio/peter-khoury/
https://www.youtube.com/watch?v=i9DY5Wo-_p8
https://www.oneclub.org/awards/theoneshow/-judge/3043/peter-khoury
2018:
https://www.marklives.com/2018/01/bigq2018-blend-talent-diversity-operational-transparency-to-grow/
https://ididthat.co/darling-films-breaking-ballet-on-pointe-at-cannes-2018/
http://www.marklives.com/radar/five-sa-one-show-2019-judges/
https://www.bizcommunity.com/Article/196/12/174783.html
https://ididthat.co/best-in-film-craft-april-2018/
https://arenaevents.africa/telecommunications-advertising-the-focus-at-adforum/
2017:
https://www.mediaupdate.co.za/marketing/133352/judging-cannes-a-qa-with-peter-gabriel-khoury
https://www.adhugger.net/2017/05/07/cannes-lions-2017-jurors-announced/
https://www.bizcommunity.com/Article/196/12/170660.html
https://www.acnnewswire.com/press-release/english/36325/cannes-lions-2017-jurors-announced
2016:
https://loeriespredictions.wordpress.com/
2015:
https://new.marketingedge.com.ng/tbwahuntlascaris-johannesburg-celebrates-double-loeries-gold-2/
https://www.bizcommunity.com/Article/196/12/127365.html
https://www.biznisafrica.com/tbwahuntlascarisjohannesburg-wins-3-cannes-festival-awards/
https://sacreativenetwork.co.za/2015/07/tbwahuntlascaris-leading-sa-creativity-at-cannes/
2014:
https://www.youtube.com/watch?v=BXaddJDDOoE
https://www.biznisafrica.com/tbwahuntlascarisjohannesburg-appoints-new-chief-creative-officer/
https://www.marklives.com/radar/tbwahuntlascaris-johannesburg-appoints-chief-creative-officer/
2012:
https://adsspot.me/media/prints/braille-menu-wimpy-braille-burger-7bde1c101928
https://www.ladn.eu/rendez-vous/cannes-lions-jurys-presse-affichage-media-et-direct/
https://ifitshipitshere.blogspot.com/2012/01/braille-burger-video-spreads-message.html
https://www.bizcommunity.com/Article/75/40/72756.html
2011:
Peter Khoury Industry Leadership:
2026 South African Most Admired Creative Agency Professionals of the Decade Peter Khoury #5
2026 - London International Awards Coach/Mentor
2025 - London International Awards Coach/Mentor
2022 Winner - Most Admired Creative Leader in South Africa
2021 Winner - Most Admired Creative Leader in South Africa
2020 Winner - Most Admired Creative Leader in South Africa
2020 Financial Mail Industry Leader of the Year.
2020 Runner up - Most Admired Creative Leader in South Africa
2020-2023 Loeries Committee Member.
2019 - 2021 FaceBook EMEA Creative Council Member
2019 Voted Most Admired Creative Leader in Johannesburg
2018-2020 South Africa Creative Circle Chairperson
2018-2020 Loeries Board member.
2016-2026 TBWA WW Creative Council
2015-2023 South Africa Creative Circle EXCO member
Peter Khoury Jury Panels:
Cannes Lions:
2012 - Direct Jury
2017 - Outdoor Jury
D&AD:
2021 - Experiential Jury
The One Show:
2025 - Film & Video Jury
2019 - Integrated & Experiential Jury
London International Awards LIA:
2025 - Jury President / Branded Content & Entertainment Jury
EFFIES:
2022 - Global Best of the Best Grand Jury
2021 - Global Best of the Best Grand Jury
Dubai Lynx:
2021 - Jury President / Direct & Outdoor Jury
The Loeries:
2005, 2009, 2012, 2013, 2015, 2016,
2017, 2018, 2019, 2020, 2021, 2022
KidLat Awards:
2025 - Jury President / Kidlat Awards Creative Strategy+For Good
LBB Immortal Awards:
2022 MEA Jury
Ciclope Africa:
2019
AICP:
2022
Kraft Heinz Global ACE Awards
2024 Jury
Cannes Young Lions:
2023 - South Africa
2023 - Finland
Peter Khoury Advertising Awards
Consolidated list 2001 - 2025:
Instagram:
Most watched Reel of all time across the world
For Hilton Hotels featuring Deepika Padukone
Cannes Lions - 105:
19 X Cannes Lion Gold
28 X Cannes Lion Silver
9 X Cannes Lion Bronze
49 X Cannes Lions Shortlist
South Africa's 1st Glass Lion - 2020/21
South Africa's 1st Gold Lion for vernacular - 2019
South Africa's 1st Data Lion - 2018
2013 Work published in Cannes Lions 60th Anniversary "Game Changers" the evolution of advertising:
Wimpy Braille Burger
Cannes Lions - Regional Agency of the Decade Runner-up - Africa & Middle East 2010 -2020.
TBWA Hunt Lascaris / (Top 5 for 9 out of the 10 years and 1 in 2019)
D&AD - 34:
2 X Yellow Pencil
2 X Graphite Pencil
19 X Wood Pencil/In-Book
11 X Shortlists
The One Show - 76:
1 X Best in Show
4 X One Show Gold
8 X One Show Silver
14 X One Show Bronze
49 X One Show Merit
ADC - 1:
1 X Bronze Cube
Clio - 23:
1 X Grand Clio
3 X Clio Gold
2 X Clio Silver
6 X Clio Bronze
11 X Shortlist
The Webby Awards - 3:
2 x Winners
1 x Nominee
Campaign Brief Asia Rankings:
2025: Creative Network of the Year - TBWA 3rd
Campaign ASIA Agency Report Card:
2025: TBWA: Rank #1 - Highest Scoring Creative Agency in ASIA
2024: TBWA: Rank #1 - Highest Scoring Creative Agency in ASIA
The Epica Awards:
2 X Silver
1 X Bronze
Little Black Book Immortal Awards:
2023 - 1 X MEA & Global Finalist
2018 - 1 X Commendation
London International Awards 5:
1 X Grand
3 X Gold
1 X Silver
Andy Awards:
1 X Gold Andy
The Drum Awards:
1 X Gold
Spikes Asia 10:
4 x Grand Prix
1 x Gold
3 x Silver
2 x Bronze
The WARC/Gunn Report:
Creative 100 rankings
2025 - McDonald's No Smiles - top 100 Campaigns (62nd)
2021 - TBWA \ Hunt Lascaris ranked 22nd
2021 – Blame No More - top 100 Campaigns (32nd)
2020 - TBWA \ Hunt Lascaris ranked 27th
2020 – Joburg Ballet Breaking Ballet - top 100 Campaigns (80th)
2019 – Joburg Ballet Breaking Ballet - top 100 Campaigns (86th)
2013 – Wimpy Braille Burgers - top 100 Campaigns
2008 – MTN Clap - top 100 Campaigns
The Purpose Awards:
2021 - Agency of the Year at the Purpose Awards EMEA - TBWA\South Africa
2021 - Brand-led Best Advocacy Campaign - MTN “Wear it for Me” campaign
New York Festivals - 5:
1 X Grand
3 X Gold
1 X Bronze
The Effie Awards APAC:
1 X Bronze
The Effie Awards Singapore:
1 X Gold
6 X Silver
5 X Bronze
The Effie Awards South Africa:
1 X Silver
The Effie Awards London:
1 X Silver
The Good Report:
2018 – Goodbye Malaria - top 40 campaigns for good causes
2018 Adforum Business Creative Report:
Ranked 4th Worldwide in Travel & Tourism category
TBWA Disruption Awards:
2018 Disruption Live Winner - Joburg Ballet
The Loerie Awards - 163:
2 X Grand Prix
1 X Public Service Award (Grand Prix for Good)
28 X Gold
26 X Gold Craft
32 X Silver
44 X Bronze
30 X Craft Certificates
Bookmarks South Africa (Digital show):
2 X Black Pixel ( Digital Agency of the Year 2020, 2024)
1 X Digital Brand of the Year 2024
10 X Gold
13 X Silver
20 X Bronze
Singapore Agency of the Year Awards:
Gold - Full Service Agency of the Year
TBWA Singapore 2024
Gold - Creative Agency of the Year
TBWA Singapore 2024
Gold - Brand and Design Consultancy of the Year
TBWA Singapore 2024
Gold - Agency-Client Partnership of the Year
TBWA Singapore 2024
Financial Mail Adfocus 2022:
Overall Agency of the Year
TBWA South Africa
Group Agency of the Year
TBWA South Africa
Large Agency of the Year
TBWA Hunt Lascaris
Partnership of the Year
TBWA & MTN
Africa Impact Award
TBWA
Creative Circle South Africa:
Overall Rankings Agency of the Year 2015, 2018, 2019, 2020, 2021
TBWA Hunt Lascaris
Overall Rankings Group of the Year 2018, 2019, 2020, 2021
TBWA SA
Annual Awards Agency of the Year 2015, 2019, 2023
TBWA Hunt Lascaris
Creative Circle 2023 Annual Awards:
1st Place / Digital / TBWA Hunt Lascaris
Riky Rick Foundation / Stronger
Creative Circle 2021 Annual Awards:
1st Place / PR & Media / TBWA Hunt Lascaris
Riky Rick Foundation / Stronger
Creative Circle 2021 Annual Awards:
1st Place / Radio & Audio / TBWA Hunt Lascaris
Nissan / Shwii
Creative Circle 2019 Annual Awards:
1st Place / Digital / TBWA Hunt Lascaris
Joburg Ballet / In Rehersal for Unbound
Creative Circle 2019 Annual Awards:
1st Place / PR & Media / TBWA Hunt Lascaris
Hype Magazine / #BlameNoMore
Creative Circle 2019 Annual Awards:
1st Place / Radio & Audio / TBWA Hunt Lascaris
Town Lodge / The Real Cost of being UmZulu
Creative Circle 2018 Annual Awards:
1st Place / Design / TBWA Hunt Lascaris
Goodbye Malaria / Beautiful Pathogens
Creative Circle 2017 Annual Awards:
1st Place / Experiential / TBWA Hunt Lascaris
Student Flights / Babybot
Creative Circle 2015 Annual Awards:
1st Place / Radio / TBWA Hunt Lascaris
Student Flights / Beer Fest, Music Festival, Beach Party