top of page
Client: MTN
Product: Brand
Media: Film / VR / Social
Year: 2018
Role: Chief Creative Officer
​
MTN, Africa's biggest mobile network was losing relevance with the youth. Our challenge was to come up with a non traditional campaign that addressed this.
The bright side is a world where anything is possible. With MTN’s network, service and value, everything is brighter, faster, smarter, more fun. MTN invites you to come over to this incredible place. We also have a character, inspired by the oval shape contained in the MTN logo. This character is a physical manifestation of MTN brand and what it gives you access to. It's here to make your life brighter and help take you further in life.
Online Film
Social Media extensions
VR experience at activations
bottom of page