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MTN MIC DROP

Client: MTN

Product: Brand

Media: Film / VR / Social 

Year: 2018

Role: Chief Creative Officer

MTN, Africa's biggest mobile network was losing relevance with the youth. Our challenge was to come up with a non traditional campaign that addressed this.

The bright side is a world where anything is possible. With MTN’s network, service and value, everything is brighter, faster, smarter, more fun. MTN invites you to come over to this incredible place. We also have a character, inspired by the oval shape contained in the MTN logo. This character is a physical manifestation of MTN brand and what it gives you access to. It's here to make your life brighter and help take you further in life.

Online Film

Social Media extensions

VR experience at activations

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