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MTN SOUNDS THE CALL SERIES

Client: MTN

Product: Brand

Media: Film / Branded Content

Year: 2018

Role: Chief Creative Officer

In 2018 MTN, Africa's biggest mobile network raised their hand to sponsor the Springboks, South Africa's national rugby team. The Sounds the Call Series is a MTN production that takes a deeper look back at some of the more well known people and stories that have positively influenced our country's most unifying sport over the years. 

 

All the films end with the call to action that leads to the bigger campaign, 
#AnswerTheCall which calls on ordinary South Africans to support the Springbok team in their own authentic ways.

Black_Loeries_Logo-01.jpg

1 X  Silver Loerie

Case Film

Story No. 1 Laurie Kay

Story No. 2 Os Du Randt

Story No. 3 Steve Tshwete

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