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Client: SASOL South Africa

Product: Sponsorship Campaign

Media: Integrated / Film

Year: 2004

Role: Art Director

Sasol is a fast-growing South African petrochemical company.  They are proudly South African and sponsor several of the country's national teams. When Sasol decided to sponsor the 2004 South African Olympic team, Joe volunteered to help get the athletes ready for the games. He's no ordinary coach. In fact, he's not a coach at all. He's an engineer. But hey, that doesn't matter. He's got his own 'style', his own unique way of thinking. Nonsensical? Sometimes. Passionate. Always. A petrochemical company + loads of enthusiasm = More than just a sponsor of the South Africian Olympic team.


2 x Silver Loeries

1 x Bronze Loerie

Case Film

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