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Client: Wimpy Restaurants South Africa
Product: Wimpy Braille Menu
Media: Stunts & Activation / Film / PR / Digital / Experiential
Year: 2012
Role: Executive Creative Director
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Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants.
To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.
1 x Gold Lion
1 x Silver Lion
5 x Shortlists
1 x Loerie Gold
1 x Loerie Silver
1 x Silver Pencil
2 x One Show Merit
1 x Clio Gold
1 x Clio Bronze
Published in Cannes 60th
"Game Changers"
The evolution of Advertising.
WARC Top 100 campaigns of 2013 list
Case Film
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