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Client: Wimpy Restaurants South Africa

Product: Wimpy Braille Menu

Media: Stunts & Activation / Film / PR / Digital / Experiential

Year: 2012

Role: Executive Creative Director

Wimpy wanted to let visually impaired people know that they offered braille menus in all of their restaurants.

To spread the word we built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

1 x Gold Lion

1 x Silver Lion

5 x Shortlists


1 x Loerie Gold

1 x Loerie Silver

1 x Silver Pencil

2 x One Show Merit

1 x Clio Gold

1 x Clio Bronze


Published in Cannes 60th

"Game Changers"

The evolution of Advertising.

WARC Top 100 campaigns of 2013 list

Case Film

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